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INNOVID

Management Team

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Zvika Netter

Zvika Netter

CEO & Co-Founder

Zvika Netter

Zvika Netter

CEO & Co-Founder

A career-long entrepreneur with a passion for innovation, Zvika Netter is the CEO & Co-founder of Innovid (NYSE: CTV) — a leading software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear TV, and digital channels.

Zvika co-founded Innovid in 2007 and earned a patent the following year for inventing a method for inserting interactive objects into video content. He has overseen numerous milestones in Innovid’s rise, including the development of a video ad-serving platform in 2012, taking the company public in 2021, and acquiring TVSquared in 2022 to expand Innovid’s measurement capabilities.

In 2024, Zvika spearheaded the launch of Innovid’s Harmony initiative, designed to keep television open for everyone and controlled by no one. The initiative brings the industry together to address the biggest challenges facing CTV advertising – the need to improve efficiency, enhance transparency and control, reduce carbon emissions, increase ROI, and provide better viewing experiences.   

With more than 20 years of digital media experience, Zvika sets the strategic direction for Innovid, with a focus on innovation and delivering value to shareholders, the world’s largest brands and publishers, and other partners in the digital and CTV ecosystems.

Zvika has been recognized by TIME as one of the “Tech Pioneers Who Will Change Your Life.” He was also named by the World Economic Forum as a “Technology Pioneer,” and by Businessweek as one of “Europe’s Young Entrepreneurs.” In addition to authoring numerous patents, he served in an elite computer unit in the Israeli Defense Forces. He also co-founded the non-profit organization GarageGeeks, an innovation hub with more than 8,000 members and one of Israel’s largest hacker spaces.

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Ken Markus

Ken Markus

Chief Operating Officer

Ken Markus

Ken Markus

Chief Operating Officer

Ken is the Chief Client Officer at Innovid where he is responsible for the growth and scale of the company’s global client services organization. In this role, Ken spearheads efforts to enable brands to connect more deeply with their customers through personalized video experiences, while simultaneously bolstering the company’s current offering to traditional advertising agencies.

Ken previously served as the Senior Vice President of Global Operations and Client Services at Innovid, and prior to joining the Company, he was Head of Scale Operations and Services for gTech Ads at Google. Ken has also held positions at Condé Nast, SiriusXM Satellite Radio and Time Inc.

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Anthony Callini

Anthony Callini

Chief Financial Officer

Anthony Callini

Anthony Callini

Chief Financial Officer

Anthony (Tony) Callini joined iZotope in 2019 as Chief Financial Officer. iZotope is an award winning provider of intelligent audio technology used by musicians, producers, engineers and post-production professionals. In this role, Tony was responsible for advancing iZotope’s financial performance, strategy, operations and growth, while also evolving the company’s strategic business plans and operational model from a desktop software provider to a SaaS technology platform. In 2021, Tony led a successful sale of iZotope to Francisco Partners and managed the integration into Francisco’s Soundwide Music Group. Prior to joining iZotope, Tony served as Chief Financial Officer of Monotype, Inc., a publicly traded leading creative branding and technology company from 2017 to 2019. In this role, Tony led a successful evolution to a multi-faceted growth-oriented enterprise software platform. He also served as Senior Vice President of Finance at Avid Technology, Inc., an early innovator and industry leader in media technology, from 2013 to 2016. Additionally, he spent nine years in roles of increasing responsibility within the finance organization at Open Solutions, Inc., a high-growth financial technology software and services company, most recently as the Senior Vice President, Finance and Treasurer. Tony began his career in the technology practices at Ernst & Young LLP and Arthur Andersen LLP and received his degree from Fordham University’s Gabelli School of Business.

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Yuval Pemper

Yuval Pemper

Chief Technology Officer

Yuval Pemper

Yuval Pemper

Chief Technology Officer

Yuval is the Chief Technology Officer at Innovid, where he leads the company’s global engineering team and is integral in developing Innovid's product strategy, defining the technology roadmap, and introducing new products to the market.

Yuval has 20 years of experience leading research and development teams at companies throughout Israel and the world. Prior to Innovid, Yuval held engineering lead positions at Correlix, Alvarion, and OnSet Technologies. He also was the VP of Research and Development at Radware, a network application delivery and security firm. Yuval is a graduate of Tel Aviv University and resides in Israel.

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Dani Cushion

Dani Cushion

Chief Marketing Officer

Dani Cushion

Dani Cushion

Chief Marketing Officer

As Chief Marketing Officer (CMO), Dani leads marketing and communications, with a strategic focus on driving Innovid’s growth across the global advertising industry. With decades of experience and a proven track record as the CMO of high-growth public and private B2B companies, Dani has a passion for driving industries forward with innovation, education, and action.

Prior to Innovid, Dani served as the CMO for edtech platform ExecOnline and before that, adtech platform Cardlytics, where she developed the global marketing vision and positioned it for a highly successful IPO and public company growth. As the SVP of Marketing at digital advertising platform Millennial Media, Dani helped to drive company growth that led to its IPO, international expansion, and eventual acquisition by AOL/Verizon Media. She has also held leadership and marketing positions at SiriusXM, ISL, Omnicom’s Millsport/The Marketing Arm, and Major League Soccer.

Dani is a regular industry thought leader, speaking at CES, Cannes Lions, Advertising Week NY, Fortune Brainstorm Tech, Forbes CMO Summit, and more.  

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Stephen Cook

Stephen Cook

General Counsel

Stephen Cook

Stephen Cook

General Counsel

Stephen is General Counsel at Innovid and has overall responsibility for legal and regulatory matters. Prior to joining Innovid, Stephen was general counsel and corporate secretary at a number of listed companies in the technology and media sectors and was also a corporate partner in private practice, specialising in mergers and acquisitions and corporate finance.

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Liel Golan

Liel Golan

SVP, Human Resources

Liel Golan

Liel Golan

SVP, Human Resources

Liel is Senior Vice President of Human Resources at Innovid where she serves as a member of the executive team and oversees the development and execution of Innovid’s human resource strategy in the U.S. and LATAM. With over 15 years of experience, Liel is passionate about building high performing organizations, scaling authentic cultures and integrating diversity, equity and inclusion into every aspect of the organization.

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Michal Livny

Michal Livny

SVP, People Operations

Michal Livny

Michal Livny

SVP, People Operations

With over 15 years of HR experience, Michal specializes in building incredible teams and operations for technology startups and currently oversees people management for our offices in Tel Aviv, London and Sydney. Previously, she helped a number of early-stage startups effectively grow as an HR consultant, was head of global human resources for a financial company, and also worked as a headhunter and managed the executive search department for one of the leading talent management and recruiting companies in Israel.

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Guy Kuperman

Guy Kuperman

Chief Strategy Officer

Guy Kuperman

Guy Kuperman

Chief Strategy Officer

Guy leads the management and expansion of Innovid’s relationships with key strategic industry partners under a consulting contract. Guy served as a partner at TASC Consulting and Capital and supported a variety of corporate, business and strategic development initiatives in several global technology companies.