Innovid Announces Appointment of SVP to Lead National Sales Efforts
As the demand for the iRoll increases, Innovid hires former EyeWonder SVP to lead its national sales team
NEW YORK, May 24, 2011 /PRNewswire/ -- Innovid (www.innovid.com), the leading provider of in-stream pre-roll video advertising solutions, today announced the appointment of Frank Morgano, SVP Sales. In this role, Morgano will lead sales initiatives for Innovid. Morgano most recently served as Senior Vice President, Systems Sales at EyeWonder. With more than 15 years of advertising experience with global brands and top interactive Internet companies, including playing an integral role in advertising sales at EyeWonder and DoubleClick, Morgano brings strategic insight and experience that will be a tremendous asset to Innovid's rapid growth.
iRoll is the industry standard for interactive pre-roll with enabled scale of more than 80% of the industry's available video advertising inventory. Innovid is the only interactive pre-roll provider with the scale necessary to elevate video campaigns to the next level for brands like Ford, Warner Bros. and Unilever. With integrations across all the top premium publishers and across the top video networks, iRoll provides unprecedented scale not available anywhere else. Innovid continues to push the envelope in the development of groundbreaking technological advances and has been recognized by the World Economic Forum and featured in Time magazine.
"The addition of Frank to the Innovid team with his vast experience in the digital industry will be a boon to the continued success and rapid growth of Innovid," said Zvika Netter, CEO and Co-Founder, Innovid. "We were looking for a seasoned sales executive who would help us recognize the full potential of leadership position, and we found that in Frank."
"Innovid has attracted an A-list group of seasoned professionals that I'm thrilled to be a part of," said Frank Morgano, SVP, Sales, Innovid. "By every meaningful metric, growth is explosive and the iRoll standard is being embraced rapidly. This is a very exciting time to join the company."
About Innovid
Innovid developed the groundbreaking iRoll, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. iRoll is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (http://innovid.com)
SOURCE Innovid
Released May 24, 2011