Innovid Launches Streamlined Video Ad Delivery and Advanced Analytics for Twitter
World's Leading Video Marketing Platform Now Offers Robust Twitter Metrics to Advertisers
NEW YORK, NY -- (Marketwired) -- 06/17/16 -- Innovid, the world's leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced the ability for marketers to engage Twitter users with premium video ads while providing advanced analytics for all owned-and-operated Twitter properties across both mobile and desktop. This collaboration reflects Twitter's major focus on video and demonstrates the company's commitment to helping marketers tap into the platform's ever growing, always-on audience.
Marketers leveraging Innovid's platform can now access detailed metrics about Twitter video ad campaigns, including-video views, viewability, engagement, time spent, and more-which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.
"Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level," said Tal Chalozin, co-founder and CTO at Innovid. "We're thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation."
This news comes on the heels of Twitter's recent announcement about expanded VAST-compliant video ad capabilities and new automation tools available to marketers via Twitter Ads' API partners.
About Innovid
Innovid is the world's leading video marketing platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. Innovid has won several awards including Inc. Magazine's Top 50 Best Places To Work (2016), Stevie Award for Tech Innovation (2016) SmartCEO Future 50 (2016), AdAge Best Places to Work (2015),Crain's Best Places To Work (2015), IAB Mixx Rising Stars (2015, 2014 & 2013), Digiday Video Awards (2014 & 2012), iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). The company is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. For more information, please visit www.innovid.com.
Media Contact:
Tammy Blythe Goodman
Innovid
+1-212-966-7555
tammy@innovid.com
Source: Innovid
Released June 17, 2016