Innovid Partners With Moat, Adds Mobile Viewability
Leading Open Video Platform Takes the Next Step to Ensure All Video Is Viewable and Measurable on Any Device
NEW YORK, NY -- (Marketwired) -- 02/16/16 -- Innovid, the world's leading video platform to create, deliver and measure video experiences on any device, today announced a new integration with Moat (www.moat.com), a SaaS analytics firm for brand advertisers and premium publishers. Any video advertising campaign now created on Innovid's open platform can be easily enabled for Moat analytics, across both desktop and mobile. As a result of this partnership, Innovid continues its position as the easiest, fastest and most accurate way for agencies to launch large-scale video advertising campaigns with viewability enabled.
By integrating with Moat, the first company accredited by the Media Rating Council (MRC) to measure viewability for both mobile in-app as well as mobile web, Innovid adds mobile viewability to their suite of services -- a critical industry differentiator. Until recently, mobile video was not included in viewability measurement initiatives, despite the fact that many advertisers need to reach consumers on these devices.
"We're tremendously excited about our integration with Moat. First and foremost, this allows Innovid and our clients the opportunity to ensure holistic and accurate measurement on the small screen, which is quickly becoming the first screen for consumers," said Zvika Netter, Co-Founder and CEO at Innovid. "But we're also able to tap into Moat's ability to measure many of the world's most desirable platforms."
"As audiences spend more time on their mobile devices, cross-platform measurement and analytics have become increasingly important to understand how they are seeing and paying attention to video ads. We are excited to partner with Innovid and applaud their focus on reaching consumers with advanced video on any device and leading the way with mobile video analytics via our partnership," said Jonah Goodhart, Co-Founder and CEO of Moat.
Currently serving video advertisements for more than 40% of the top 200 TV advertisers in the US, Innovid recently announced 420% year-over-year growth. They now manage over 220 major accounts, including advertisers such as Proctor & Gamble, Best Buy, Chrysler, Pfizer, and Wal-Mart. To learn more about Innovid, please visit www.innovid.com.
About Innovid
Innovid is the world's leading video platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. Innovid has won several awards including Advertising Age Best Places to Work (2015), Crain's Best Places To Work (2015), IAB Mixx Rising Stars (2015, 2014 & 2013), Digiday Video Awards (2014 & 2012), iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). The company is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments and New Spring Capital. For more information, please visit www.innovid.com.
About Moat
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
Contact:
Tammy Blythe Goodman
Innovid
tammy@innovid.com
(212) 966-7555 (ext. 232)
Source: Innovid
Released February 16, 2016