Google Executive, Ken Markus, Joins Innovid as SVP, Global Client Services
Industry Veteran Joins Leading Video Platform to Expand Global Client Services Scale and Support
NEW YORK, NY -- (Marketwired) -- 10/07/15 -- Innovid, the world's leading video platform for advertisers to create, deliver and measure video experiences on any device, has announced a new SVP of Client Services, Ken Markus. Ken's deep experience stimulating client growth with companies such as Google, Condé Nast, and Time Inc. will bring industry expertise and leadership to help Innovid continue its rapid global expansion. He will lead the development, implementation and execution of client operations growth and scale strategies.
For over 15 years, Ken has driven scalability, grown market share, and increased sales and service effectiveness of both the buy-side and sell-side of digital media and advertising. As Head Scale Operations of gTech Ads at Google, he developed and grew the services team in support of the entire DoubleClick stack and display strategy. In his role as Head of Global Rich Media Technical Services for Google, he managed and expanded a team across the Americas and Europe to generate and improve relationships with creative agencies worldwide.
"As more and more advertisers leverage Innovid's platform to create, deliver and measure video, it's imperative we are able to provide best-in-class service and support across the globe," said Beth-Ann Eason, President at Innovid. "Ken's profound industry knowledge and experience scaling global service teams and operations will empower Innovid to achieve this, while rapidly expanding our global footprint."
"I am absolutely thrilled to be joining Innovid and contribute to its amazing culture of collaboration and innovation," adds Ken Markus. "The future of TV advertising is interactive and personalized, and Innovid is the leader in this space, enabling world-class technology for impactful, immersive videos for the world's biggest advertisers."
Innovid, who was recently named as one of Crain's Best Places to Work for 2015, has rapidly expanded its business since its 2007 inception-serving billions of pre-roll and advanced creative video impressions annually. The company has partnered with hundreds of Fortune 1000 brands and their agencies to transform their once-static video advertising content into interactive, relevant, ROI-driving and award-winning experiences. Creative accolades include IAB Mixx Rising Stars (2015, 2014 & 2013), Digiday Video Awards (2014 & 2012), iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013).
The company is backed by investors Sequoia Capital, Genesis Partners, T-Ventures, and Cisco Investments. For more information, please visit www.innovid.com.
About Innovid
Innovid is the world's leading video platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. For more information, please visit www.innovid.com.
Contact:
Mark Ballard
Channel V Media
mark@channelvmedia.com
212.680.0179
Source: Innovid
Released October 7, 2015