Facebook Selects Innovid to Deliver Advanced Video Advertising via Atlas
Updated platform integration empowers marketers to deploy interactive video across multiple devices
NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Innovid, the global leader in advanced video advertising, today announced it is a video ad technology platform provider for Facebook's advertising platform, Atlas. Innovid will help Atlas clients deliver interactive and personalized video ads, as well as report a myriad of metrics across smartphones, desktop, tablets and connected TVs. These unique video metrics such as awareness, engagement, time earned, completion rate and so on, help clients understand video ad performance in order to better cater to their consumers.
The Atlas platform has been updated to meet today's complex video advertising needs such as the ability to reach multiple devices with a single campaign, provide cutting-edge interactive technology and integrate with leading verification and viewability solutions.
Innovid's collaboration with Atlas also helps brands target audiences across multiple devices with relevant video ads—without limitations of cookies, browser-type or device. Atlas will also enable the customization of individual ads, which can dynamically personalize content for relevant audiences, while providing a holistic view of said audiences.
"With more devices, screens, connected viewers and content than ever before, efficiency is a core capability of an ad technology platform," said Erik Johnson, head of Atlas. "Innovid's platform is purpose-built with these considerations, making them a great partner for our new Atlas platform."
Tal Chalozin, co-founder and CTO of Innovid, noted: "This is the first step towards re-thinking how ad-serving across the industry should be executed. We are thrilled to not only be building this type of technology, but also partnering with top players such as Facebook to empower marketers to reach their target audiences and realize greater ROI."
For more information, please visit www.innovid.com.
About Innovid
Innovid delivers advanced video advertising anywhere. Bridging the technological gap between TV and digital video advertising, Innovid simplifies this shifting landscape for visionary agencies and marketers. Atom, Innovid's open, end-to-end video ad platform, gives agencies and brands the power to seamlessly create, deliver, optimize and measure videos across all screens, regardless of the media source. Innovid's interactive, dynamic and addressable iRoll® ad formats and award-winning creative services bring engagement and relevance to consumers, driving superior, proven results. For more information on Innovid's global offerings, visit www.innovid.com, or connect with us on Facebook, LinkedIn and Twitter.
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SOURCE Innovid
Released September 30, 2014